Tattoo Johnny Skulls
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Guy Fieri Chef "Friend, Is in the House
AS the first chords of "Sweet Home Alabama" thrummed through the Circus Maximus at Caesars Atlantic City on 31 July, 1600 in the full house and were on their feet. They howled at the star. When he left the wings on the flip-flops, which are reflected glasses sun and a red coat chef with skull-shaped buttons, howled louder.
It was not until Guy Fieri had autographed a yellow pepper with a Sharpie marker and threw it to a fan, sprayed people in the audience with a bottle of water and vigorously denounced the induction stove that was to be used on stage ("Give call me or give me death! ") that their fans were established. did not last long.
"There are three people you need in life: a counter, a fish and a bail bondsman, "he began, and again the crowd erupted.
Your Guy - rebel clown, fraternity boy, the chef - had arrived.
From 2006, when he won a Food Network reality show that earned him his first set, Mr. Fieri, 42, has brought a new element in the rowdy culture, the mass market food to American television. Grew up with tofu-eating hippies from California, spent his high school years in France and says he has not eaten Fast food in 15 years. But this platinum-haired, tattooed chef-dude has proved it has a capacity of Sarah Palin to reach Americans who feel left behind by cultural factors (or, where appropriate, the cuisine of the nation) of the elite.
"You feel like you have the same origin as they do, not pretentious nothing fancy, "said Ami Wilson, who was the event in Atlantic City with her husband, Matthew, a police officer in central New Jersey.
Kathleen McCormick, who brought her two teenage sons to see the master of his house Fieri beach near the Jersey Shore, said: "He is the one who never talks down to anyone. "(She said other cooking shows were" too sermons "for them.)
Susie Fogelson, marketing chief of the network food, explained his appeal. "I have not seen anyone connect to this range of people from Emeril," he said in an interview, referring to the star chef to put the network on the map. With bowling shirts and hamburgers, Mr. Fieri Emeril Lagasse does look like Alain Ducasse.
And while some chefs and critics dismiss his "act", Mr. Fieri is honest and smart enough to keep the attention of the public, in person and on screen.
"He really resonates with men," Fogelson said, adding that shows Mr. Fieri first time to attract more male viewers than all other on the network.
The fact that it was 3 in the afternoon, he had many children and the elderly carrying oxygen in the seats, and that he was not willing to do anything more radical than sear a duck breast did nothing to diminish the power of Mr. Fieri brought to the stage. The charisma that recently inspired a middle-aged mother to launch lavender her bra on stage during a cooking demonstration was in full screen.
And although their props and costumes evoke a rebellion at all costs, his person is friendly and jovial, which serves a solid portion of the American family values with a side of patriotism.
He has visited the warships in the Persian Gulf and cooked in the dining room that serves the Navy to the White House, which owns 10 sports cars (all of American manufacture, except the Lamborghini) and last year was the grand marshal a NASCAR race, a ceremonial honor has also been awarded to Kim Kardashian, Kevin Costner and the presenter of radio Todd Clem, known as Bubba the Love Sponge.
Lots of chefs have tattoos, but Mr. Fieri is the first to put the tattoo art on its own line of aprons and gloves for kitchen. He has 19 tattoos, including one dedicated to Evel Knievel, a lifelong idol and fashion powerful influence.
Mr. Fieri is the rare reality-show winner who has translated a small victory in a display national fan base, and the rare chef who has transcended the genre of food-TV. As host of NBC's new "Minute to win, "he presides over a game show in prime time in which people, for the chance to win a million dollars, compete in feats that do not require strength, courage or knowledge, but the ability to perform tricks with household items, like unrolling a roll of toilet paper very, very fast.
The Food Network has bet heavily on him, hitting him in prime time slots, and made to face the new partnership with the NFL Network, a series about tailgating to be displayed this fall. "We found a high correlation between football spectators and" Diners "," Ms. Fogelson said, referring to "Diners, Drive-Ins and Dives," Fieri Lord of most popular program.
He says his chef-rock star character sports fan reflects their passions Interests: sports, food, family, music, fast cars, and generally having a great time. Now, he worries about turning the character in a person with a cross following a lasting and culinary agenda.
"Look, the rocket fame is only in the upward trajectory for a limited time," said in an interview a few days after the show, riding in the back of a car between outbreaks of television in the Philadelphia suburbs. "I have to do I can to the program while it lasts. "
For Mr. Fieri, the program includes his family in Santa Rosa, California (children Hunter, 14, and Ryder, 5; wife Lori, parents, Jim and Penny, who live next door), his friends, who have names like the gorillas, Mustard, and Dirty Kleetus P., and five restaurants, which brought stability financial (if not culinary fame) long before he sent an audition tape to the Food Network.
Mr. Fieri, with partners, has three branches of an Italian-American pub called Johnny Garlic, and two hybrids of California-style sushi and Southern barbecue called Tex Wasabi. Johnny Garlic serves dishes like Cajun chicken pasta Alfredo, a signature dish at Tex Wasabi Sushi is located in the "gringo" part of the chart: Jackass List, full of pulled pork, avocado and french fries.
"A lot of people who like sushi I do not like raw fish or algae," he said. "So I do what I like."
Mr. Fieri joyful embrace of taste at the expense of tradition is an example of what makes it so popular, and why other chefs tend to fire him. Prefer to have the strong love of children in the audience award at Caesars James Beard Foundation.
"He is an original," said Norman Jones, who came to Atlantic City show Mr. Fieri Warminster, Pennsylvania, where he works in a Christian residential program for troubled children. "He goes to places regular mom and dad and give them the respect they deserve. "
"Diners, Drive-Ins and Dives" is a popular cooking reality show as much as a carefully designed. Mr. Fieri down in a restaurant informal that can serve only chili dogs, or may be a Chinese-Jamaican in a Florida shopping center or a family-owned taqueria in Chicago that his pickled chipotles own. (Early on, he said, many restaurant owners turned down because the show did not want their site identified as a restaurant, air cinema free diving.)
Avoid foods reverent tone that many shows take as soon as the camera goes into the kitchen, Mr. Fieri goes in search of what is interesting and fun. It has ease of Rachael Ray, but prevents its unstoppable cutesiness, and fans say their honest opinions to come through. (Among the dishes that have barely taste Camera: pig tails, liver, and last week, a soup made with fresh coffee break mud turtle, a tradition of Pennsylvania.)
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